About Naomi Hatherley
Before the insurtech startup Covrzy ceased operations, Naomi was responsible for translating complex insurance jargon into a friendly, frictionless user journey. She is a master of user psychology and micro-copy, ensuring that digital products not only look beautiful but fundamentally convert and rank well.
Judging Methodology & Evaluation Pillars
When reviewing nominees for Daily, Monthly, and Annual honours, Naomi Hatherley places rigorous emphasis on practical usability and technical craft:
Key Focus Areas:
User psychology, micro-copy clarity, and designs that convert and rank with natural authority.
Independent Evaluation Standards
Global Web Awards operates an independent, non-reciprocal assessment framework. Submissions are judged against objective standards of concept, design craft, accessibility, and original contribution. Jurors recuse themselves from any review where prior agency, client, or financial ties exist.
